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TARGET SPRING STORE SIGNAGE

This year Target stores are flourishing with flowers and berries growing from trellis's. 

As a team we were tasked with bringing the joy and nature of spring to all stores across the country. Within the spring store set are a myriad of mini-holidays and amplification moments from New Years wellness stories to Valentines Day.

We partnered with a 3D artist, Adrian & Gidi to create a larger than life Garden Party across the store. Find trellis's growing with giant flowers, arching heart-shaped strawberries, and buzzing bumblebees, butterflies, and lady love bugs crawling amongst nature.

AD: DANA CHRISTOPHERSON
CD: ALYSON FRAHM
ACD: DAVID SLACK
ADs: ALYSSA LILES, MARINA GROH,
IGGY PETROVA, RAUL VILLANUEVA
DIGITAL AD: DEBORAH TURNEY
COPYWRITERS: YESIMA SEGHEN, DANIELLE DWECK
PDs: MY LINH OLSEN, PAO VANG
PM: CAROLYN HAYDEN
ARTIST PARTNER: ADRIAN & GIDI

OUTDOOR LIVING SET

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HOME FLAT

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CONCEPT SKETCHES

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PHOTOS COURTESY OF CHLOE PAYNE PHOTOGRAPHY

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© 2025 Dana Christopherson

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