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TARGET + MLS
As a sponsor for Major League Soccer, our Target creative team took part in their MLS Media Day where we captured video content to be used in a variety of broadcast spots. We took this project from concept storyboards to production—making the players the stars of the piece.
ACD: KEVIN HAYES
AD: DANA CHRISTOPHERSON
MOTION DIRECTOR: JOSH LANE
STILL PHOTOGRAPHER: NICK WALDMAN
COPYWRITER: ANNA ZAHLER
PRODUCER: JOE MECHTENBURG
Our goal was to let each player's personalities and talents shine through while also
speaking to our brand partnership. We created a red + white soccer pitch to connect to our Target brand and tasked the players to do a variety of drills and tricks across the camera.
Behind the scenes on-set I helped art direct the various cameras, including the
Bolt camera that allowed us to follow the ball and the players movements in a dynamic way.
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